3 Amazing Ways to Use Interactive Video Ads

In the era of smartphones, advertising has evolved significantly. Gone are the days when brands depended on banner advertising. With the decreasing attention span of online users, interactive ads are the new way to grab their attention and influence them to engage with brands in an organic way. Here are some of the most amazing ways in which a brand can use interactive video ads:

Interactive End Cards

Interactive end cards appear at the end of video ads. These are fairly a new concept that allows the viewers to engage with advertisement even after it has been streamed. These are usually used to lure the consumers for an incentive or reward and feature a CTA driving them to the brand’s website. One of the best platforms for such ads is YouTube where CTAs usually encourage viewers to like, subscribe, or share their content.

Interactive Social Ads

Social media serves as one of the best platforms for interactive video ads. With interactive social ads, the user can not only view the ad, but also engage with the brand. Facebook and Instagram have recently started offering interactive ad units through which people can take quizzes and even shop directly from the brand. Moreover, these ads are suitable for both interactive mobile and desktop video advertising as they are available in vertical or horizontal orientations.

Interactive Gamified Ads

While the gaming industry has been using these types of ads for quite a while now, various other industries have also started using gamified ads owing to their impressive user participation and engagement. Also known as playable ads, these ads allow the user to ‘play’ with their products and services for a short period of time for which the user would get a coupon code or discount. This is done to encourage them to buy the products. For an actual gaming app, the ad would offer rewards, points, or prizes.

Interactive video ads are the new way to engage viewers and increase conversions. We hope that this information will help you build a strong marketing strategy that will help your brand reach new zeniths of success.