3 Benefits of Including Videos Ads in Your Marketing Strategy

Making the perfect marketing strategy for a brand or product is a difficult task. You have to pay attention to every aspect of online user behavior so that you get the intended result from your marketing efforts. Although people include social media posts and Google ads in their marketing strategy, a type of advertisement that often gets overlooked is video advertising. If you are making a new marketing strategy or you want to improve the strategies you make, you should include video ads in your strategies. Here are 3 benefits of doing it:

1. Videos are Shareable

One of the best things about videos is that they are shareable. Most brands that make video ads also run them on YouTube, Facebook, and other social media platforms. This makes the ad shareable to everyone. What you have to do is create videos that people would want to share. If people liked what they watched, and feel that more people should watch it, they will share it. Word of mouth is the best form of advertising.

2. Videos Do Well with Mobile Users

Most of the content online is being consumed on smartphones. If you want to reach a wider audience with your ads, you have to make them easily watchable on mobiles, as well. Short videos of around 30 seconds do the best. When you are making video ads, make sure they are not much longer in length and are easily watchable on mobiles.

3. Videos Convey More in Short Time

One of the reasons videos do well is that they convey more in a short time and the way you want them to. For instance, when you make a display ad, you are not really certain what the user will read first. Many times, users skip several details. In a video ad, however, you have the freedom to talk about your product/brand the way you want. Further, since you have the user hooked and the video is doing the explanation for them, the user, in most cases, is likely to watch till the end.

Video advertising is becoming more popular with brands by the day. Interactive video advertising is something that is even changing the way video ads work. If you want to up your marketing game, you should start including video ads in your strategies. And now you know why.