3 Tips to Create the Best Rich Media Banners

One of the most crucial aspects of any website or app is the advertisements that help finance it and make you money. However, not all ads are created the same, and there are some that can provide you with a higher ROI and ensure you get the value for your money. Rich media development in banner advertisements is one of those options.

But what makes rich media banners attract clicks and have a better engagement rate? This blog outlines three main tips to create the best rich media banners.

1. You Should Have a Sharp Eye for Website Structure

First and foremost, determine the exact location of the advertisement. Rich media banners are commonly placed on the right-hand side or at the top (above the fold), because most visitors see web pages from top to bottom, right to left. It is, however, recommended to make a "heat map" of your site or app to observe where people are clicking and visiting the most and then take appropriate action from there.

2. Make It Worthwhile for Visitors to Engage

Don't compromise on allowing visitors to actively engage with the ad as well as communicate with your company in any way. Make it relevant and worth their time to interact, whether it's through links to Twitter or Facebook or the option to share the material with their friends online.

3. Don't Be Afraid to Try New Things

Finally, but most importantly, don't hesitate to come up with different types of rich media and new development techniques in order to see positive responses and ROI. It is sometimes enough to be able to overcome all of your fears of a bad media banner and simply take a leap of faith with something new and interesting.

Rich media banner ads have endless possibilities. By keeping these 3 tips in mind, you can easily create the best rich media banners. If these things sound much more difficult to you, then you can always reach out to the platforms where the experts will help you out.

Does it seem like we are discussing why publishers should include rich media ads on their websites? If yes, can we clearly mention that somewhere? Right now it can get a bit confusing.