Everything You Need to Know About HTML5 Ads

HTML5 ads offer marketers a lot of freedom when it comes to designing interactive and responsive advertisements, which are aimed at improving user engagement and at increasing ROI on ad spends.

What Are HTML5 Ads?

Advertisers can use HTML5 to create ads that are not only highly creative and visually appealing but are also interactive and engaging and can also include animated elements. Displaying these ads requires multiple files including the video components, image components, and even the .html source file. Unless these files have been properly optimized for a particular platform, displaying the ad can cause speed issues for the users.

The Benefits of Using HTML5 Ads

HTML5 ads can be optimized for all types of browsers and operating systems and can run seamlessly within native apps as well, ensuring that advertisers can avail the host of benefits they have to offer.

• More Freedom to be Creative: Offering a range of ad types that can be scaled for various platforms, HTML5 ads allow you to experiment with creativity. You can try different combinations of rich media elements, gamify your ads, and basically get as creative as you want with your campaigns for enhanced interaction and engagement.

• Make Your Mobile Ads Better: Smartphones are without a doubt among the most used devices today and advertisers have already made it a point to be present on mobiles. Instead of disrupting the user’s browsing experience, rich media HTML5 ads can be used to harness the uniqueness of how people interact with their smartphones, creating ads where you swipe to rotate products, blink to change the displayed image, etc.

• Better Engagement: Rich media HTML5 ads are poised to become the next big thing in digital advertising and are known to deliver better engagement and click-through rates.